Welcome to My Business Website

AI - is it good for your business website?

AI is definitely good for your business website, but certainly does not replace the human touch.

What it can do is make your website more efficient and work harder and smarter, by automating certain processes such as analysing key data points when customers interact with your site, then personalising the shopping experience, making the site more relevant and engaging – and ultimately increasing conversion rates and driving revenue.

There are many ways AI can help, from content creation and user experience to customer service and SEO. We can help Identify where AI can support your business needs and objectives.

Understanding the importance of branding

In today's online world where nothing is tangible, your brand is more important than ever. In simple terms, your brand is what you use to create an emotional connection with your customers.

This allows customers to empathise with your brand and more importantly, trust your brand to deliver on it's promise.

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At every touch point, your brand should deliver on your core values. Every piece of content, in whatever channel, should re-enforce those core values. You should create 'real' stories that deliver your key brand messages which will then enable you to build long term connections and ultimately create advocates for your brand.

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Changing customer shopping trends

The post Covid boom for online shopping changed the mind set of the way most customers shop. From multiple payment options to a simplified returns policy, customers expect a bricks & mortar experience online.

The 'I want it now' culture, identified and exploited by companies such as Amazon is at the heart of many shoppers needs, making product availability and a reliable, fast delivery service a key part of any eCommerce strategy.

Customers want a more personalised shopping experience and are more likely to buy and repeat purchase from brands that recognise what they like and regularly search and make relevant recommendations across multiple digital channels, such as social media.

Mobile usage is over 60% of all purchases now, so the customer journey needs to be carefully thought out at device level.

eCommerce - steps to success

There are a number of key steps to address that will make your site more engaging, attract new customers and give an enhanced shopping experience:

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• A structured and easy to use eCommerce design increases conversion rates

• Review customer journey for Mobile and Desktop

• Create original content, based on your brand vision, values and brand promise

• Product range and product availability

• User-Generated reviews and personalised recommendations, on-and-off site

• Competitive pricing strategy

• Easy-to-Use checkout, with a reliable delivery service and multiple payment options

• Simplified returns policy and efficient customer service and helpline

• Understand the search & buying process for SEO keywords and digital marketing

There's a lot to plan and consider, but we can help

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