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72010 Hengist Locomotive

The Standard Steam Locomotive Company is a registered charity and is looking to raise £4M to build a lost 'Clan' Class 6 Locomotive and preserve it for future generations to enjoy.

Client

SSLC

Year

2023

URL

Type of Work

Branding, Key Messaging, Web Design, Content Creation, Video, Domain Registration, Hosting, SEO, Social Media, Print

Marketing Objectives

1. Raise awareness of the Locomotive

2. Target the following audiences:

B2B

Corporate organisations around Sheffield, Yorkshire and the wider UK (mainly London)

B2C

Primary - rail enthusiasts (for memberships)

The wider local public, looking to support Sheffield enterprise

3. Raise £4M via corporate and consumer donations

The website is the central hub for all donation activity and is linked to a Go Fund Me page

gofundme.com/hengist

Go Fund Me logo

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