72010 Hengist Locomotive
The Standard Steam Locomotive Company is a registered charity and is looking to raise £4M to build a lost 'Clan' Class 6 Locomotive and preserve it for future generations to enjoy.
Client
SSLC
Year
2023
URL
Type of Work
Branding, Key Messaging, Web Design, Content Creation, Video, Domain Registration, Hosting, SEO, Social Media, Print
Marketing Objectives
1. Raise awareness of the Locomotive
2. Target the following audiences:
B2B
Corporate organisations around Sheffield, Yorkshire and the wider UK (mainly London)
B2C
Primary - rail enthusiasts (for memberships)
The wider local public, looking to support Sheffield enterprise
3. Raise £4M via corporate and consumer donations
The website is the central hub for all donation activity and is linked to a Go Fund Me page
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